With easy to use webbuilders like Wix, Webflow and even WordPress we see an increase in people who don’t want to spend money on a web agency but try to build their own website and save some money.
Today we are going to take a closer look at why this often isn’t the way to go and why a good web design is more than just a great looking website.
Read more – How to make a good web design
Focus on conversions and call to action
One thing is having a nice webdesign that people enjoy look at. But for most websites or webshops their main function is to convert visitors into customers. Without the proper triggers to make this happen you will most likely lose out on a lot of potential customers.
A typical mistake we often see people building their own website do, is make their buttons in a color that blends in nicely with the rest of the webdesign. While this may look great, it often makes it much harder to find the buttons, which results in less clicks.
Colors, fonts and general style
When building a new website it’s important to know your customer audience. If you for instance got a webshop selling gaming gear, you would most likely want it in a modern style, bright colors and easy to find products. If it’s a website for an event agency, you would want more focus on images, and maybe a more “romantic “style.
This helps the visitors quickly realize they have arrived at the right website, and they will feel more at easy and more likely to trust the website. So, using the right audience colors, fonts and style are an important part of create a good web design.
Read more – Webdesign for e-commerce sites
A good usability on your website is also something that will help you convert visitors into customers. A website that loads quickly, got an easy to use navigation, the right product filters and all the other things that helps make a website user friendly. if people are having a hard time finding what they are looking for, or if they think your website is slow to use, it will hurt your sales big time. For someone building their first website, this is often something they don’t really think about, or it might be to complicated like optimizing a website for speed.